Paper bags are the height of luxury packaging. They can be seen in upmarket fashion boutiques, high end retail stores, and prestigious exhibitions and conferences, reinforcing the luxury product they contain.
Do’s & Dont’s of Event Marketing
When it comes to planning events, picking a date and booking the venue is less than half of the battle – there’s also the seemingly herculean task of marketing your eve ..
April 14, 2015
7 Top Branding Tips for SMEs
Whatever your size, whatever your sector, wherever you are, the strength of your brand is vital for your company’s success. Not sure what ‘brand’ really means? Ch ..
5 principles of effective logo design
Designing your logo is potentially the most important thing you’ll ever do for your brand. Your logo can say more things about your product and your company than any tweet or Faceb ..
Brand vs. Identity vs. Logo
If you read this blog often, you’ve probably seen us refer to the terms brand, identity and logo quite a lot – but what do we actually mean by them? Aren’t these three terms that m ..