Should You Change Your Bag Design For The Holidays?
With bag designs being a key aspect of marketing for your brand, especially as a small business, the holidays can be an important time of the year for getting your business noticed in order to gain the most revenue possible. However, is changing your bag design for the holidays really beneficial or is it a waste of time? Let’s take a closer look into this.
Are They Even Sustainable?
It’s always frustrating when after all the effort you put into designing your Christmas themed bag and the amount you spend on having them created, a month or so later, they are no longer needed. Let’s face it, this isn’t ideal!
At The Printed Bag Shop, we do everything we can to make this as cost-effective as possible for you. We have a number of bag options that come in small runs of just 100 bags, so you don’t have to order way more than you need, and always keep our prices as competitive as possible.
The biggest downside of creating a new style of bags for the festive period is that you cannot use the bags when the holidays are over, otherwise customers might just think that you had lots of bags left over or that you are not keeping up with your competitors. You need to be taken seriously against your opponents and your bag design needs to be coherent in relation to the time of year.
Additionally, if you create a design specific to a particular year, you won’t be able to use them again – what a waste! Therefore, be strategic with your bag designs. How you may ask? Well, produce a fashionable, seasonal bag design that is in line with the holidays, but can be used the following year if you have any left over after the festive rush. Plus, if you do create a festive design that you can use year after your year, depending on the bag style you choose, you can save money on repeat orders of those festive bags by not having to fork out again for printing plates. Win win!
Although adding the year to any design creates a more sentimental touch for your user – which is ideal – it isn’t the only way that you can interact and connect with your customers through your bag design.
Will Hashtags Benefit Your Bag Design?
Oh yes! Use hashtags on your bags to not only connect with your customers and in particular your younger users, but also as a way to pull any interactions with your brand on social media together in one place.
But, what are the best festive hashtags to add to the design?
Fortunately, we have you covered! Use the following hashtags alongside Christmas and your brand and you can be sure to be trending across social platforms throughout the holidays.
For Twitter:
- #christmasmarketing
- #newyear
- #christmasgiftbag
- #christmassack
- #christmasfavourbag
- #festivetote
- #christmasshopping
- #personalisedbag
For Instagram:
- #instachristmas
- #christmasbag
- #personalisedjutebag
And many more!
So double your likes, shares and success on social media with these hashtags and get your brand trending!
Will A Unique Bag Design Improve Communication?
You may be wondering how a bag can improve communication with consumers – a bag doesn’t talk! But, metaphorically it does!
The design of your bag needs to be as perfect as you can make it, as this will be promoting your brand and your business wherever you go.
Therefore, everything that you put on your bag needs to be in line with the holidays, not overcrowded, eye-catching, outside the box and contain enough information about your brand in order for potential customers to know that they will benefit from looking up your business.
Additionally, this is where the hashtag will come in handy, as people can use it to look for your business across social platforms.
So after having read through these ideas, it is up to you to decide whether or not you want to change your bag design for the holidays. Our recommendation? Go for it! Ask us for a quote today by calling 0191 268 7555.